{"id":3003,"date":"2024-04-04T16:55:42","date_gmt":"2024-04-04T15:55:42","guid":{"rendered":"https:\/\/enrichyourdogslife.com\/?p=3003"},"modified":"2025-10-13T21:23:32","modified_gmt":"2025-10-13T20:23:32","slug":"lickimat-alternatives-for-your-dog","status":"publish","type":"post","link":"https:\/\/enrichyourdogslife.com\/de\/dog-enrichment\/lickimat-alternatives-for-your-dog\/","title":{"rendered":"Lickimat Alternatives for your Dog"},"content":{"rendered":"

Right, so maybe you have heard (or read) the ‘drama’ that went on about Lickimat at Crufts 2024 and their invite of a certain dog trainer | dog training company. Maybe you haven’t.<\/p>\n\n\n\n

Lickimat Crufts 2024 Controversy<\/h3>\n\n\n\n

Here’s a quick ‘what happened’ for you: Lickimat invited a dog trainer to their stall at Crufts. So, far so good. Lots of brands do this and have dog trainers to help out. (I helped out two days at Tug-E-Nuff’s stall). However, here’s what the whole Lickimat controversy is about though. The invited dog trainer is the founder of a dog training company that is pretty well-known with a wide reach and also well known for the use of aversive training tools. There has been video proof shared of this trainer using aversives. <\/p>\n\n\n\n

The presence of this dog trainer has been advertised by Lickimat and it was advertised that he would also do a book signing and promote his dog training brand (and philosophy). This lead to a massive out cry of the Do No Harm | R+ | Positive Reinforcement Dog Training community as the Lickimat products are mostly been used, promoted and sold within this group and that the Lickimat brand would not choose a trainer that supports these values but with different ethics. The controversy didn’t stop there when the post on Instagram was then simply deleted (with all the comments) on the Lickimat’s Instagram Account and the community felt that the brand did not own their mistake. Long story short, there was a lot of emotionality and the boycott of Lickimat products.<\/p>\n\n\n\n

Lick Mats for Dogs<\/h2>\n\n\n\n

Whether you found this post because you were curious what it was all about or you want to follow along, or simply look for alternatives and different products for your dog … you’re welcome. I have been doing comparison posts for a while and wanted to do one for Lickimats for a while, so this seems like a good time to do it.<\/p>\n\n\n\n

Disclosure: This post may contain affiliate links, meaning we may earn a small commission if you make a purchase through these links, at no additional cost to you. Your support helps us continue to provide valuable content to our readers. Thank you!<\/em><\/p>\n\n\n\n

Let’s dive in: <\/p>\n\n\n\n

Lickimat Classic Alternatives<\/h2>\n\n\n\n

Before we dive into alternatives, I’d like to offer you some insights into the designs, so you know what we’re looking for in our alternatives! Designs will vary (alternatives, not dupes!), so understanding the purpose before purchasing can be helpful. Whilst they are all made for different types of food (raw, wet etc.), some designs are better suited for different types of foods and liquids. <\/p>\n\n\n\n

Lickimat Classics Overview<\/h3>\n\n\n\n

The Lickimat Classics are all 20 x 20 cm\/ 8\u2033 x 8\u2033, can be put in the freezer, microwave and are hand washable.<\/p>\n\n\n\n